Over the past three months, I've had the opportunity to be mentored by the Director of Product at Drop, Nick Gray. Through his Knowledge Nook program, developed a deeper understanding of product, gained an expanded toolkit, and built connections to help me grow in the space. As a part of the program, I worked alongside other aspiring Product Managers to tackle a real-world challenge.
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Please note this project is still a work in progress!
After understanding the Flipp's goals, values and mission, I wanted to further understand the current market landscape of the discount product industry. In the following matrix, I placed each of Flipp's competitors comparing their capabilities and convenience. Through this exercise, I was able to identify the standing of each of their competitors and also define Flipp's aim.
After identifying Flipp's main user groups, I completed video interviews, phone calls and surveys to gather insight on how these customers interact and perceive Flipp's product. Below are a few key insights that were discovered.
In addition to conducting interviews and surveys, I read through hundreds of Tweets and App Store reviews to gather qualitative research and candidly capture the customer's emotions towards the product.
As I continued to learn about Flipp's customers throughout the discovery phase, I developed the following personas to consolidate the research findings.
Next, I created a user journey map that is representative of how the users described. their shopping experiences with Flipp. As displayed below, most users shared that they found it challenging to interact with Flipp's products while completing their checkout. Through this exercise, I was able to identify the key pain point I would solve.
After understanding where the users were challenged, I further analyzed how the user is expected to react with the product at the checkout stage. While conducting interviews with users, participants shared the most common obstacles.
After brainstorming possible solutions, I reorganized each of the ideas in the following User Value and Effort matrix. The purpose of this exercise was to help identify which solution would provide the most value to Flipp's customers while also considering the effort required by the company. The "Effort by Flipp" was determined by the approximate cost, resources and change required to current infrastructure.

Currently, Flipp has achieved its goal of digitizing paper flyers for their customers. To further enhance their customer's shopping experience, Flipp can leverage its existing infrastructure and sort the products by grocery store sections. This feature would allow customers to checkout at a faster rate and therefore, increase the quality and value of their interaction with Flipp's product.

Below is a low fidelity mockup of how Flipp can reorganize the users' List page.